Hi, I'm Carlos Garcia

Creative Portfolio

Creative Portfolio

I’m Carlos García, a Brand and Communications Strategist, Creative Director, and Copywriter based in the Netherlands. Over the past 15+ years, I’ve helped build and grow brands such as Kellogg’s / Kellanova, Philip Morris, and Scania, collaborating with agencies like Leo Burnett, BBDO, and my own creative venture, KANE.

My work focuses on transforming complex ideas into clear, engaging, and impactful communication. I’ve developed campaigns across industries that operate under strict regulation where precision and creativity must coexist. Whether shaping a product launch, a brand narrative, or internal communications, I aim to create messages that are both strategic and human.

Today, from Amsterdam, I continue to collaborate with international teams, helping brands connect with audiences through storytelling, structure, and purpose. I believe great communication doesn’t just inform—it builds trust, shapes culture, and drives growth.

Resume & Experience →

Portfolio Highlights

  • Best Practice at Kellogg's

    Cerealistas

    An initiative developed to foster employee pride at Kellogg’s that went on to be recognized as a Best Practice.

  • Phillip Morris

    Collaborated on Philip Morris campaigns, including the launch of Chesterfield in Mexico and Marlboro’s packaging redesign.

  • Kellogg’s internal campaigns

    Kellogg’s & Kellanova

    Created strategies and content for Kellogg’s / Kellanova internal communications, reaching employees across multiple regions including LATAM, the US, and Europe.

  • BUSES & TRUCKS

    SCANIA

    Led the creative strategy for Scania, defining campaigns and social content for trucks and buses.

  • Quiero Queretaro

    Tourism Campaign

    Directed the creative concept for Quiero Querétaro, the official tourism campaign for the city, shaping social content, campaigns, and promotional materials.a la descripción

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